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GM Seeks ‘Historic Reinvention’ Tied to Electric Vehicles

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General Motors is charged up.

On March 4, the Warren, Mich.-based automaker said it gathered hundreds of employees, dealers, investors, analysts, media and policymakers to share details of its strategy to grow the company’s electric vehicle (EV) sales “quickly, efficiently and profitably.”

“Our team accepted the challenge to transform product development at GM and position our company for an all-electric future,” said Mary Barra, GM chairman and CEO. “What we have done is build a multi-brand, multi-segment EV strategy with economies of scale that rival our full-size truck business with much less complexity and even more flexibility.”

GM said the heart of its strategy is a modular propulsion system and third-generation global EV platform powered by proprietary Ultium batteries, which will allow the company to compete for diverse customers, whether that customer is looking for affordable transportation, a luxury experience, work trucks or a high-performance machine.

“Thousands of GM scientists, engineers and designers are working to execute a historic reinvention of the company,” said GM President Mark Reuss. “They are on the cusp of delivering a profitable EV business that can satisfy millions of customers.”

Chevrolet, Cadillac, GMC and Buick will all be launching new EVs starting this year. The next new Chevrolet EV will be a new version of the Bolt EV, launching in late 2020, followed by the 2022 Bolt EUV, launching in summer 2021. The Bolt EUV will be the first vehicle outside of the Cadillac brand to feature “Super Cruise,” what GM says is the industry’s “first true hands-free driving technology for the highway,” which GM will expand to 22 vehicles by 2023, including 10 by next year.

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